The five behaviors that accelerate value from digital investments
Today, all roads lead to digital. From business strategy to execution, digital technology has become the foundation for everything we do. Nearly every organization lays claim to being a digital enterprise, but as our study revealed, only a minority are truly there. How do we define “digital”? We think about it in terms of a company’s acumen at understanding, valuing, and weaving technology throughout the enterprise—what we call Digital IQ. And this has been the focus of our research for more than five years.
Our Digital IQ survey is unique. It is the only one we know of that analyzes perspectives of both business and IT executives—almost 1,500 in all— and ties them to the business value of digital technology investments and behaviors. We see the Digital IQ as a proxy for measuring how well you can generate value from your virtual value chain, the information description of your entire business. At the most basic level, the virtual value chain provides better visibility into your business activities, while more mature organizations will use their virtual value chain to mirror their physical one, such as digital delivery of products to their customer base. And then there is what is becoming the Holy Grail for many companies: Exploiting their virtual value chain to alter business models and capture new markets.